Achieving Career Goals: Professional Undergraduate Certificate in Skills for Business: Sales and Marketing Case Study
-- viewing nowThe Professional Undergraduate Certificate in Skills for Business: Sales and Marketing Case Study is a comprehensive course designed to equip learners with essential skills for career advancement in sales and marketing. With a focus on real-world case studies, this certificate program provides hands-on experience in analyzing business scenarios, developing marketing strategies, and implementing sales tactics to achieve career goals.
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Course details
• Understanding Sales and Marketing Fundamentals • Exploring the relationship between sales and marketing, target markets, and buyer personas
• Sales Techniques and Strategies • Leveraging consultative selling, the sales funnel, and sales metrics
• Marketing Analytics • Analyzing marketing KPIs, attribution models, and marketing mix modeling
• Customer Relationship Management (CRM) • Implementing CRM systems, data-driven sales, and customer segmentation
• Digital Marketing for Sales • Utilizing SEO, SEM, content marketing, and social media to drive sales
• Sales and Marketing Alignment • Fostering cross-functional collaboration, shared goals, and metrics
• Negotiation and Closing Techniques • Mastering negotiation strategies, overcoming objections, and closing deals
• Sales Presentations and Proposals • Designing compelling presentations, persuasive proposals, and value propositions
• Sales and Marketing Ethics • Navigating ethical challenges, maintaining integrity, and building trust
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Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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