Bridging the Skills Gap in Marketing: A Case Study on the Undergraduate Certificate in Skills for Employment and Study in Business Management and Computing

-- viewing now

The Undergraduate Certificate in Skills for Employment and Study in Business Management and Computing is a vital course that bridges the skills gap in marketing. This certificate program addresses the industry's need for professionals with up-to-date digital marketing skills, equipping learners for career advancement.

4.5

Based on 2,298 reviews

6,210+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

About this course

The course content includes search engine optimization (SEO), social media marketing, content marketing, and data analysis. These essential skills are in high demand across industries, with companies increasingly relying on digital marketing to reach customers and grow their businesses. By completing this certificate program, learners will gain a competitive edge in the job market. Employers will value their expertise in digital marketing strategies and tools, leading to new opportunities and career progression. By investing in this course, individuals can stay ahead of the curve and meet the evolving demands of the modern workforce.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course details

• Understanding the Marketing Skills Gap: An Overview
• Identifying Marketing Skills Gaps in Business Management and Computing
• Developing a Framework to Bridge Marketing Skills Gap
• Implementing Effective Training Programs for Marketing Professionals
• Utilizing Digital Marketing Tools and Techniques
• Enhancing Marketing Analytics and Data Interpretation Skills
• Fostering Marketing Strategy and Planning Skills
• Cultivating Soft Skills for Marketing Success
• Evaluating the Effectiveness of Marketing Skills Development Programs

Career path

The marketing landscape is continuously changing, with an increasing emphasis on digital transformation and data-driven decision-making. Bridging the skills gap in marketing is essential to stay competitive in the ever-evolving job market. Let's take a closer look at the most in-demand marketing roles in the UK and their respective market shares. 1. **Digital Marketing Specialist**: With an increasing focus on digital channels and marketing automation, digital marketing specialists are becoming increasingly sought-after. These professionals possess expertise in SEO, SEM, social media, content marketing, and email marketing. 2. **Business Intelligence Analyst**: Business intelligence analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This role often requires proficiency in data visualization tools, SQL, and statistical analysis. 3. **Marketing Data Analyst**: Marketing data analysts focus on analyzing marketing campaigns and consumer behavior to optimize advertising efforts and improve customer engagement. This role requires strong analytical skills and proficiency in tools like Google Analytics, Tableau, and Power BI. 4. **SEO Specialist**: SEO specialists work to improve website visibility and search engine rankings through on-page and off-page optimization techniques. Essential skills for this role include keyword research, technical SEO, link building, and content strategy. 5. **Content Marketing Specialist**: Content marketing specialists create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This role requires strong writing skills, content strategy development, and knowledge of content management systems. 6. **Social Media Manager**: Social media managers oversee a company's presence on various social media platforms, creating and scheduling content, analyzing engagement metrics, and managing customer relationships. This role requires creativity, excellent communication skills, and proficiency in social media management tools. The Undergraduate Certificate in Skills for Employment and Study in Business Management and Computing prepares students for these in-demand marketing roles by providing a solid foundation in business management and computing concepts. By staying up-to-date with industry trends and providing relevant skills training, this program aims to help students thrive in the ever-evolving marketing landscape.

Entry requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

▼

How long does it take to complete the course?

▼

What support will I receive during the course?

▼

Is the certificate recognized internationally?

▼

What career opportunities will this course open up?

▼

When can I start the course?

▼

What is the course format and learning approach?

▼

Course fee

Get course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

BRIDGING THE SKILLS GAP IN MARKETING: A CASE STUDY ON THE UNDERGRADUATE CERTIFICATE IN SKILLS FOR EMPLOYMENT AND STUDY IN BUSINESS MANAGEMENT AND COMPUTING

is awarded to

Learner Name

who has completed a programme at

UK School of Management (UKSM)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.