Achieving Career Goals: Professional Undergraduate Diploma in Digital Marketing Business Principles in the UK
-- viewing nowThe Professional Undergraduate Diploma in Digital Marketing Business Principles in the UK is a comprehensive certificate course, designed to provide learners with essential skills for career advancement in the digital marketing industry. This course emphasizes the importance of digital marketing principles, social media, mobile marketing, and data analytics in today's tech-driven world.
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Course details
• Digital Marketing Fundamentals • Understanding the digital marketing landscape, traditional marketing vs digital marketing, digital marketing channels and tools, digital marketing strategy development. • Search Engine Optimization (SEO) • Introduction to SEO, keyword research, on-page and off-page optimization, technical SEO, link building, local SEO, measuring and analyzing SEO performance. • Pay-Per-Click (PPC) Advertising • Overview of PPC advertising, Google Ads, search and display campaigns, remarketing, YouTube and video advertising, PPC optimization and measurement. • Social Media Marketing • Social media platforms, social media strategy, creating and scheduling posts, social media analytics, influencer marketing, social media advertising. • Content Marketing • Content creation, content planning and strategy, content distribution, content measurement and analysis, SEO copywriting, content marketing automation. • Email Marketing • Email marketing automation, email list building, email design and templates, email campaign planning and execution, email metrics and analytics. • Mobile Marketing • Mobile marketing strategy, mobile optimization, SMS marketing, push notifications, in-app marketing, mobile advertising, mobile measurement and analysis. • Digital Marketing Analytics • Introduction to digital marketing analytics, data analysis and interpretation, web analytics tools, marketing attribution, data visualization, A/B testing.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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